À La Mode.

I made this pattern as an accompaniment to the visual system for my styling gig, À La Mode . The conceit for À La Mode is a pun on how Americans usually think of the phrase, which is “with ice cream on top”, like for pie or pancakes, instead of “in style”, the French meaning. The logo is an ice cream cone, and this image is meant to represent a macro of sprinkles.

The colors are a visual representation of the excitement and happiness of a birthday party, without being too saccharine.